Instagram – the Second Most Widespread Social Media Network

Believe it or not, over 25 million brands globally use Instagram for their business. And, more than 200 million Instagrammers visit at least one business profile every day. So, as per the statistics, it is concluded that to promote the brand on Instagram having your presence on it is crucial. Because it provides a trendy and cool platform to interact with your prospective customers and increase brand awareness.

How to Promote the Brand on Instagram to drive more sales?

To succeed on Instagram, counting upon followers for your brand is not the actual objective. It is all about Engagement. Engaging with the prospective audience leads your business to conversion and sales. Because simply posting a picture snapped on your phone is not going to get you to achieve your intent. The objective is to care for those followers and providing the most relevant Instagram content.

Also, posting regularly is important but there should be a proper strategy to promote your Instagram account. The more awareness and familiarity users have with your brand, the more trust you can gain and the more efficient your efforts will be.

If you are a new brand starting from zero or an existing one trying to increase brand recognition as well as sales, all you need to do is stand out from the crowd.

Here are the fifteen viewpoints to assure that you are reaching your target audience to generate engagement, and boost sales.

So, let’s get started!

1. Always know your Target Audience

It is important no matter what kind of marketing product you are selling or the service you are offering. Also, you might create the best content, but you need to think about who is going to notice it. If the content doesn’t engage your target audience then, what’s the point?

Let us look at the graph for the distribution of Instagram users worldwide as of October 2020, by age group as per Statista.

 

The majority of Instagrammers are the youthful audience. The highest percentage of users coming between the age range of 18-34 (64%), then between 35-54 years old (25%). Also, the lowest percentage of users coming between the age range of 13 and 17 years old (7%), and only 3% of adults above 65.

Always observe your existing audience and then think about what and how you want to present your brand to them. You use your Instagram for marketing. So, know that whether your target audience is your potential buyer or not.

Well, the next path is going to make you learn more about your audience.

2. Be Active & Regular on the Platform

Before you start considering your Instagram marketing strategies, make sure that you have an Instagram Business Account.

One of the most essential rules of social media strategy is to be an active participant in your account. It is more than just a publisher of content. You need to be engaged and involved with your followers.

Follow other brands, Influencers, and observe how they work on their business. Get engaged in the comment section of your posts and get insights into people’s views.

3. Maintain Consistent Brand Identity

Instagram is a unique platform where you can and you should accomplish various goals through the novel features. This helps to hold your brand’s identity.

Also, try to keep a sense of consistency across all your social media platforms, particularly in terms of the nature of your brand and its personality.

A large part of your customers follows your brand almost across all the different social media channels. So, never try to confuse your audience with the risk of dissimilar information. Maintain a similar tone of your Instagram personality with your business website, Facebook page, and in-store actions.

Therefore, how you interact with your customers on Instagram, should set a similar tone with the caption of your post. It gives them a good experience to visit your business in person.

4. Plan Professional & Creative Content

It is vital to say that to earn the key objective of Instagram, investing in a higher quality image is more fruitful. It helps you to build compelling interest among your followers. Because obviously, Instagram is a visual platform.

If you want to shine your brand in such surroundings, then it’s important to create the best visible content. Try to create the envision for the customers who see the product as if they are using it.

5. Cross-Promote Your Instagram Account

An efficient digital marketing strategy is to use multiple channels at once to promote the brand. Let’s discuss them.

Through email: Always add your social media icons of largely used platforms in the footer of your marketing emails. It offers your audience one more point of access to your profile.

Also, there are certain segments of your email list. So, the odds are higher, that may be the customers who appear on your Instagram account through one of the emails. Also, you can share marketing emails that directly promote your Instagram account.

On your website: Customers always expect social media icons to be on the website of the brand at the bottom of the footer. So, never forget to include those icons and links to your website.

Through Other Social Media Networks: If you have a higher number of followers or high engagement rates on other social media handles. Like, Facebook, Twitter & LinkedIn. Then, use such platforms as cross-promotion tools for your Instagram account. By using Call-to-Action (CTA) and promoting the link in the bio of Instagram, you can promote the account. Also, sharing your latest Instagram videos or photos on other social media platforms help. As so many people stay active on more than one social media network, you can influence mostly some to follow you on Instagram.

6. Take Advantage of Instagram Stories & New Features

One of the popular features of Instagram is stories. Every business should take the benefit of stories potentially. Many brands publish user-generated photos and backstage content. You can upload your visuals without worrying if they are perfect or polite or not. This is one of the best advantages of Instagram stories. And also it counts as creativity so that audience gets influenced.

Stories play a vital role in being the central attraction with new features. Like, new interactive stickers with unique forms serve to brand the best ways to socialize with followers.

If we talk about Instagram reels, this latest feature can also help you give the best short videos. This can offer better insights to your business granting the customers a quick interaction.

7. Plan Disciplined Post Schedule

When your account starts building up followers, they might expect your posts regularly. So, try to keep them informed about your brand with your latest product or service posts. This is how they are going to engage with your content. It will keep them in the loop to look forward to your next posts.

Plan your Instagram post schedule before a month. Describe the agendas of every day which cover all the aspects of your product or service and stick to it.

It will help you build your brand in the longer term through each day. And, your audience will be well aware of the truthful information.

8. Stick with Unique Brand Theme

Branding is important on each platform of marketing.  Creative content plays a big role in branding to set the brand stand out from the crowd. And that goes for all the social media channels and blog as well. People find more comfort and engagement with your brand if they recognize it. Your brand will develop faster. Also, your brand name will come across as a professional as per your account’s quality and creativity.

9. Use Relevant Hashtags

One of the most essential and useful strategies to promote your Instagram business account is hashtags. It should be your utmost priority. Hashtags serve you by organizing and categorizing image and video content to find the relevant content easily.

Always use relevant hashtags in your posts and stories to differentiate your account. Let’s discuss the types of hashtags.

Location-based Hashtags: Location-based hashtags help you develop your brand awareness in the local community. They also help you to get discovered by nearby customers.

Popular Hashtags: Every business should use popular, branded, and creative hashtags in combination with the targeted ones. Such posts help to find the unique voice of your brand and also serve to promote your business.

Industry based Hashtags: This type of hashtags give a different and unique identity to your Instagram account to stand out to people who are near or far and who may be interested in your brand’s content. These hashtags connect you with the influencers and build your brand’s power.

You can use up to 30 hashtags in your Instagram posts. But, try to keep the focus on the most relevant ones to promote your account to the right visitors. Also, sometimes so many hashtags make the post a bit baffling.

10. Post at the Right Time

Posting on Instagram regularly and consistently is vital. But, posting at the right time wins the game. If you are not posting at the right time then your efforts are maybe in vain. The “right time” changes according to your business type and target audience.

For example, as per your business if your target audiences are brand executives, then the best time to post can be in the evening, around 5-6 pm, or in the morning. But if your targeted visitors are different then you need to find the right time accordingly. Research the best time to post for your followers and target audience.

Monitor your posts and the posts of your competitors. And try to appear at the right posting schedule time for your account. Always analyze your activities to promote your Instagram account effectively.

11. Run Specific Instagram Campaign

With an Instagram campaign, you can set and accomplish specific goals. Such campaigns involve paid ads that involve a specific objective of your respective product or service of yours for an amount of time in organic and paid posts. Let’s go through some potential Instagram campaign plans.

• Run a brand awareness campaign to boost your visibility on Instagram.
• Promote the sale of a product using purchasable Instagram posts.
• Run Instagram contests and increase engagement.
• Always remember to gather user-generated content with popular hashtags.

12. Engage & Work with Instagram Influencers

Influencers are industry VIPS and with their popularity, the voice of your product can go a long way. Influencer marketing is so compelling. It is a beneficial way of getting access to an engaged and faithful Instagram following. By working with influencers, the fans or followers of them might get interested in your brand.

Small or fresh brands can use influencer marketing by working with influencers who have a small but loyal fan following.

13. Use Customer Testimonials

When it comes to the awareness and personality of your business, you are going to put more effort into showing your products and services in an unbiased way. You have an obvious interest in your brand’s success.

The customer testimonials make this strategy as influential as they are. Testimonials are an important element of any marketing channel, not just social media. So, add such testimonials to your feeds because they are going to promote your brand in the best way.

14. Share User-Generated Content

User-generated content can be very helpful. It increases your Instagram engagement and also promotes your business. The real customers are the best form of promotional content. So, when you share their content, they will probably repost it for their followers. This will help in increasing your brand’s reach.

Also, you can directly demand user-generated content by creating a contest, a challenge, or any fun activity. Like, you can ask for photos of your followers with their favorite product of yours. This strategy can motivate your followers to tag other people, who are not following your account yet. So, always keep the objective of gaining more followers that are interested in your brand.

15. Track & Measure overall Performance Consistency

Behaviors and opinions of customers change and with that your Instagram followers are also going to shift their preferences.

Always try to analyze the content which creates more engagement. And, try to invest your time in observing the spikes in likes, comments, and shares.

Ask people who visit your brand as an outcome of Instagram and take their opinions about what brought them in. These insights and perspectives that they share will clear the track of the goal.

Conclusion

In the Digital Age, local brands strive to succeed on Instagram observing the competition. And, it is frequently becoming important. This social media handle is your ultimate promotion partner and you definitely can’t ignore it.

Instagram is a society where you can find golden features to promote your brand. This platform urges you to be a part of it. Aim to create and offer quality to your followers. And, find a good impression on the reach of your brand.

About TechEasify

We, at TechEasify, a specialized firm in Digital Marketing, give creative solutions for client companies.

We provide high-quality customer services such as PPC Services, Web Designing, Social Media Marketing, Email Marketing, and services like Mobile marketing and Google Analytics are also our specializations.

We aim to grow potentially for our reputable clients by giving them truthful digital marketing services.

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See Also: What is Social Media Marketing? The Best Tips and Tools For Building Your Audience