CASE STUDY:
ARFL - ARIHANT FOUNDATIONS & HOUSING LTD
PROMOTES THOUGHTFULLY DESIGNED LUXURIES
SUCCESS STORY
To Plan Effective Strategies Delivered Optimum Leads
Our streamlined approach towards ads displayed significantly improved results. The perfect blend of result-oriented ads with its expert strategies helped us in accomplishing 140+ leads per day with up to 2X lower cost per lead. Lastly, it was a huge success for us to gain 458+ bookings in just 2 months.
BRAND STORY
THE HEART OF THE PREMIUM PROPERTIES
Arihant Foundations & Housing Ltd. is one of the prominent Real-Estate firms that unlocks the door of the dream home with excellent amenities. It is the Sub-broker Company of Lodha Group that crafts the finest developments around the world. The foundation offers an extensive list of on-demand premium for-sale properties. ARFL also provides its patrons with the safest option to get pre-approved and secure financing for their new or next home purchase. In addition, ARFL engages in the construction of residential and commercial properties. ARFL enlists exclusively crafted lifestyle-centric & contemporary properties that unfurl the flawless designs and exceptional conveniences at the best and most affordable cost. These Capital and premium Properties are remarkable and emerging global hubs for lifestyle, business and technology as well. The brand comprises Panchshil Towers, Panchshil Yoo Villas, Piramal Aranya & Piramal Mahalaxmi. The brand also includes Lodha Codename Limited Edition, Montana Mulund West and Ruparel XL.
THEIR APPROACH
TO PLAN EFFECTIVE STRATEGIES
The past journey of ARFL’s advertising outcomes had not been satisfactory. In their opinion, past advertisers did not provide adequate advertising results through Facebook ads management. Therefore, when they approached us, their prime concern was to gain maximum lead conversions and to comply with that they wanted us to elevate the digital ad strategies.
Within the first month, we started to make progress towards reaching the targeted goal.
CHALLENGES
RISING ABOVE THE EXISTING MARKET
ARFL has been a well-known brand but it was an integral part of the process to spread awareness to the targeted locations. We considered leveraging upon the important social media platforms to reach the wider aspect of the audience.
We began our journey by researching the existing competitor market to rise through them, especially those who largely were in the economical home segment.
OBJECTIVE
TO PULL OF QUALITY LEADS WITH HIGHER VOLUME
To establish a strong brand base, the objective was to reach out to a broad targeted audience by launching the best in class property projects which falls under the customer’s budget category.
So to speak, the plan was to create the word about the brand and ultimately reap out the higher lead volumes by emphasising the well-performing digital platforms.
And for that, it was essential to advertise the ad campaigns to the markets which include the families, especially the ones who would be interested in purchasing a new luxury home within their best budget price.
CAMPAIGNS & EXECUTION
We started by highlighting ARFL’s premium offerings - lavish & spacious homes where consumers can live through the spatial experience of convenient living and exceptional amenities.
The awareness campaigns benefited us in acquiring potential prospects. Because we had a targeted audience based on particular market segments. And moving with that aspect, we diverted the digital traffic towards the specific landing pages with specific audiences to attain the base of potential buyers.
In the lead generation phase, first, we converted already achieved prospects into leads which we gained through awareness campaigns at a higher conversion rate. Further; to follow the standard lead strategy, we highlighted all the luxurious property photos and carousels by emphasising their advantageous features.
In general, we targeted men and women who were interested in relocating to Mumbai and who would like to purchase the best residence for them. Additionally, we retargeted the people through retargeting ads who had visited the property websites in the past.
We were analysing the customer behaviour over ad images to observe if they find them interesting or not. Therefore, we conducted ads showcasing the photographs of interiors as well as exteriors and amenities of the residences for appealing ad images and carousels. And as a result, they complied with higher click-through rates.