CASE STUDY:
Doeraa
The Sales Journey Of Embroidered Fabrics In Truest Sense
SUCCESS STORY
Increased Incremental Purchases
Our creative approach towards extensive full-funnel Facebook campaigns included strategic ad execution, operation and monitoring which led us to the outcome of 5X ROAS in just 3 months. Well, We successfully reduced 60% of the cost per every purchase with the gain of 73% higher sales.
BRAND STORY
Designer Fabrics For A Celebrity Style
Doeraa is an evolving and leading online store amongst designer brands and elegantly curates Fabrics for Casual Clothing, Festive Wear and Wedding Attire. It’s a women’s fashion brand that believes in offering unmatched quality at the most affordable price. Doeraa offers unique embroidered fabrics, plain dyed fabrics, printed ones and pre-cut fabrics in a range of beatific silhouettes.
The fabric collection of Doeraa features flattering and functional styles to create an everyday luxury feel. It has preserved its fashion culture with over 2500 boutiques across the country and even exports designer fabrics online to 25 countries.
THEIR APPROACH
To Scale With Adequate Outcomes
Doeraa was leading its way in advertising, but its past journey and sales numbers were not that satisfactory. Their ad performance was lacking in terms of sales strategies and outcomes. When they approached our agency, they had only one motto to skyrocket their sales with their premium designer products which deserved the best.
And it was the time when we became the voice of their brand’s ever-grown products. Therefore, we started to establish a result-driven niche in acquiring a strong consumer base.
OBJECTIVE
As discussed earlier, their goal was to gain potential shoppers with an increase in return on ad spending in a cost-effective way. And with that note, we started our journey by researching, trying and implementing multiple variants in terms of creatives, videos and ad tactics. Where it was essential for us to emphasise the products with refreshed video ad campaigns.
Therefore, we began to plan out the strategized campaigns as per the priority and segmented particular budgets in each.
CAMPAIGNS & EXECUTION
Despite the ads Doeraa ran before with no ROI, looking for a unique approach to engage more shoppers was our thing. Being a Meta Business Partner Agency, we went on with offering reliable ad variants to serve Doeraa with prime challenges.
We proceeded through building video ads featuring different fabrics according to their category, types and patterns. This execution got a large amount of engagement base and gave the potential buyers as the video campaigns helped them visualize the clothing and its crafts vividly. And we continued the process of promoting such refreshed Video ads to establish the engaging series.
We targeted women aged 21 and above to show the advertisements. We excluded current patrons and leveraged automatic placements to show the ads across all the Facebook placements. And with that, we analysed which placement type was cost-effective at a particular time. Also, the use of campaign budget optimization allowed us to divide the budget into the best-performing ad sets.
We aimed for Full-funnel or multiple ad campaigns which reflected different phases of the buyer’s journey. We designed the photo ads which served in carousel format, highlighted celebrity-like fabrics, and also featured in-stream video ads spanning 15 and 50 seconds. To efficiently reach new eCommerce patrons, we operated a lookalike based on the custom audience of existing customers. We also reengaged the ones who had added products to their cart but didn't make a purchase to gain the best sales.