CASE STUDY:
Ganga Fashions’ Journey To 1 CR In Revenue.
ASCENSION OF FASHION Through Effective Ad Strategies!
BRAND STORY
Home Of Ethnic Designer Apparels
Ganga Fashions Pvt. Ltd. is the heart of exclusive ethnic designer apparel and caters to clients’ customised needs through the inception of beautiful designer collections to complete execution. The brand presents captivating contemporary salwar suits with a blend of everyday comfort & the touch of festive designs.
This online ethnic fashion brand with our progressive approach of strategic advertising campaigns reached the biggest returns of 6.5x in just 2 months with the start of their sales journey. Since then, we have constantly worked to boost conversions at their best.
We went from 0 to 6.5x returns by building an entirely new online presence with acquiring a broad customer base to gain effective sales results. During the process, with the upgradation of Ganga Fashions New Arrival products in different fashion categories, it was the time for us to upgrade the sales techniques on multiple platforms.
And, we went on!
Their Goal
To Get Higher Returns With Low Cost Per Acquisition.
The ad campaigns were already running smoothly and were boosting sales as per the plan. Which led the brand to the utmost sales growth in India. But for enhanced growth, their prime objective was to have huge revenue goals through higher returns on ad spend like up to 8X with a lower cost per acquisition.
So to articulate the same, we kept a target of reducing the cost per order by keeping it a minimum of 15% compared to previous ad campaigns. Also, their secondary mission was to proffer the limelight of their brand globally for universal expansion.
Therefore, it was necessary to restructure the Ad strategies by adding the new advertising platforms to increase the sales to make the brand a successful ecommerce run.
The Execution
Precisely Planned Campaigns On Multiple Platforms.
For Ganga Fashions, we have been successfully handling a “Full-funnel” process towards the ads. We began with the awareness and reach campaigns before the start of conversion ad campaigns and retargeted ones. Well, with the strategic approach and the research & analysis of the target market, we established the step-by-step funnel strategy in a full-fledged mode at the locations which were giving the progressive amount of outcomes.
Now, it was time to create a benchmark by getting the higher revenue and for that planning and execution of future ad campaigns was vital.
CAMPAIGNS & EXECUTION
We wanted to explore multiple ways to count on our sales growth and drive down the cost per order value. Therefore, we opted for conversion lift to comprehend the true effect of our ads for the preparations of forthcoming campaigns. It helped us to understand our facebook and instagram ads and their impact on incremental sales and conversions across all the devices.
Before that, we were pursuing our master ad campaigns in which had retargeted the categorised data. Then, we started running dynamic ad campaigns and powered up the conversion lift at the same time to track the results for 2 months.
We had separated two ad-sets,
Where the one was targeting the people who had browsed Ganga Fashions in the past 30 days but didn’t add any product in the cart. And the other one for the lookalike audiences who were Ganga Fashions regular buyers and the people who had interacted with the brand on Instagram..
The conversion lift helped through the significant aspects of studying the actions and behaviour of the real people by randomised test and control groups to provide the data of lift measurement accurately. All these precisely planned campaigns assisted to generate and increase more sales up to 10X with the blast of 1 Cr in just six months.
A go for email marketing was one of the best options we could have. As emails are the most effective email marketing channel that is available and yes, we prioritised it efficiently. Our first and foremost task was to expand our reach and to increase the conversion rate. With this eCommerce brand, we personalised all the email campaigns to unleash the full potential.
- We started making a strong email subscriber list of people through segmented sign-up pop-ups with an immediate offer to celebrate first timers which directed us to the right audience to acquire new
- We designed the email newsletters in creative themes and began with the welcome series to convert the new audience into genuine prospects and to gain the real sales.
- We configured the email segmentation process through which it was possible for us to share more relevant and engaging content to the audience. Also, we tested different email types regularly to check whether the segmented email campaigns were reaching the right people.
- So with data-driven email segmentation, we frequently optimised the strategies by sending the right amount of emails.
- With re-evaluating the email segments, we looked forward to a Master List of emails with particular subscribers placed in the created funnel to convert them into the customers.
- We approached and targeted email subscribers through email marketing automation by keeping the specific goals for particular email segments and aimed towards the best level of engagement.
- To boost the conversion rate, we ran through some of the best new season arrivals of the brand and highlighted the latest products in perfect storyline which helped us increase the email marketing ROI.
- We honoured the value and loyalty of the regular buyers by sending them the
At last, We made through the 1 Cr of revenue in just six months and gained 10X return on an ad spend with 85% of lower cost per order rate.
To sum up everything we would say, it has been a quiet journey to enhance the sales optimization process for the fashion brands because at every stage something new always comes up and takes over all the demands.
customers.
thank you mails.