CASE STUDY:
PAWS & PRESTO
Reaching More & More Dog Owners With Functional, Durable And Stylish Pet Products
BRAND STORY
Problem-Solving Brand For Pet Owners
Paws & Presto is one of the ultimate problem-solving brands designed to create pet products with the style they deserve. These pet products do not just stand the test of time, but they provide the dogs and their owners a voguish and fashionable look.
Paws & Presto is the one & only online spot for dog owners who are frustrated with the lack of choice for their beloved pets and are looking to purchase dog accessories. Their products include Dog Towels, Dog Gowns, Drying Bags, and Cool Mats.
CHALLENGES
Thorough study of Competitive Environmen
Paws & Presto is a UK based brand and currently, they are selling their products only in the UK. However, their growth in overall sales was slow and they were struggling to overcome up to 2.5xROAS.
Our prime focus was to target the pet owners who were looking for a problem-solving product range for their pets that addresses the vital issues.
Paws & Presto has big competitors who work in the industry for the last ten years. Therefore, it was not easy for us to scale with Facebook Ads but in that journey we thoroughly studied the competitive environment of the brand to make the outcomes more worthwhile.
OBJECTIVE
Best Ad Strategies to Serve the Target Audience
When they approached us, their main goal was for us to spend up to 20k per month with an overall result of 3x ROAS. The struggle was real, but we researched and analyzed the competitive market and gave the brand a whole new level of an online presence.
Also, the strategic FB Ad Campaigns made the process effective to serve the target audience and to elevate the brand value in the entire UK.
Campaign Strategies
Ensured Company Sales Accurately And Profitably
We made Paws & Presto UK’s home by working on it consistently for six months. With the functional, durable and stylish pet products, we managed to scale the sales by increasing the revenue up to 300%. And also, achieved the return of 3.5x on an ad spend.
We tested numerous and unique creatives and videos in Introductory Covers of Ads, Carousel Ads and collection ads, to keep the brand identity fresh in audiences’ minds.
With the progression and the attainable outcomes, our next goal is to work on many other various channels, which will ensure company growth & sales accurately and profitably.