CASE STUDY:
Symplico Prints Pvt. Ltd.
AN INNOVATIVE APPROACH TO CUSTOMIZED DESIGNER FABRICS
SUCCESS STORY
Sparked Fabric Desire By Reinforcing Sales
Symplico was one of the ever-growing startups when they joined us. Their sales output was “Null”, so we had to plan and execute the ad campaigns strategically. Through which we achieved 3x sales in just 2 months.
BRAND STORY
A Creative Way Of Simplified Fabric Customization.
Symplico Prints is the No. 1 Fabric Store Online India that offers on-demand fabric printing services with premium quality. A unique online emporium that digitally prints your selected print designs on your choice of fabric. Symplico gives its fabric lovers an exceptional range of 2000+ designs and more than 20 Fabric types.
They are a real game-changer in the fashion & interior design industry with the power to proffer complete customization in the hands of their consumers. Here, the potential customers can select the particular print design to get it printed on their selected fabric type. Consumers can buy customized fabrics from Symplico and design their favourite dress or cushion covers as per their preference.
Symplico has also crafted Fabric Sample Book with detail of certain fabrics to provide their customers with a realistic feel before buying the product to make the purchase experience much easier.
THEIR APPROACH
To Emphasize The Brand's Concept
The past track of Symplico’s advertising process was null as an outcome. The performance of their brand sales was not up to the mark in terms of planning and strategy. When they approached us, their prime focus was to spread the awareness of their brand’s concept from the start to take it to a broader audience.
And, with such initiative, we took fruitful actions by embracing the most powerful tools of Facebook ads.
CHALLENGES
To Offer Fabric Lovers an Easy Shopping Experience
Symplico had a minimal customer base before they reached out to us. They are the first online store in India with the USP to provide their customers with a unique way to shop the printed fabrics with a choice of print design and fabric type.
The challenge was to highlight their USP and Service Conceptualization innovatively, which started our journey to raise awareness among the audience. Therefore, it was time for us to give their print designs and fabric types a beatific boost. And in addition to that, we decided to offer easy shopping phenomena of designer printed fabrics to all fabric enthusiasts
OBJECTIVE
To Maximize ROI Effectiveness
Being an eCommerce brand, its essential and foremost goal was to establish a customer base. And, here it was very crucial for Symplico, to let people understand their website’s unique shopping procedure of “How it works”.
Accordingly, we started to target a larger audience with an optimistic aim to grow brand awareness and engagement to gain new potential customers. Symplico sought to ensure the effectiveness of ROI by testing the return on ad spending through multi-channel Facebook Ad Campaigns.
CAMPAIGNS & EXECUTION
The advertising process for Symplico started with the important highlights featuring the concept of "How it Works". It was crucial to make people understand the steps to select the print design, pick the fabric type & size and then place an order on the website.
For this, our team created powerful and conceptual photo ads and carousel ads to support the brand for driving growth and better conversion. We started to launch their new collection and new categories through optimized ad campaigns. The meaningful discussions in the weekly meeting with the Symplico team gave us the particular pathway to design the campaigns. And, therefore we planned out the unique and strategic campaigns with automatic placement and other performance improvements to achieve their sales goals cost-effectively.
We targeted the ad campaigns to the potential prospects who were likeliest to purchase after viewing them, in accordance with Meta's best practices and policies. We also utilized the category ads - the ads with preselected bestseller fabrics, presented product photoshoot reels, ran video ads in multiple formats doubling the return on ad spending.
We were able to increase the budget for the advertising campaign with certainty when specific ad sets were performing so well in such a short span. Additionally, we reached out to women aged 22 who were most interested in purchasing fabrics, luxury goods and related retailers. And, furthermore, we targeted people through a lookalike audience based on Symplico's top shoppers. Besides that, we retargeted people who accessed the website or added any product to the cart.
We also strategized the mixture of conversion and catalogue sales ad goals for the campaigns and made effective use of those ads for purchase events. Therefore, looking at the overall campaign analysis and gaining, the sales for Symplico got stepped up with a 3X return on ad spend.